Your website is the face of your business. Whether you’re a B2C or a B2B company, this potential customer will be the first to find you.
An important part of establishing your web presence is choosing the right domain name for your website. A good URL address will be easily viewed, memorized and will play a vital role in your branding.
If you are currently in the process of selecting the right domain, you have reached the right place. These are the most important factors you should consider:
Important Tips to Choose a Domain Name for Your Business
1. Check availability
Choosing a domain name is not always easy, and it depends on what you choose. A common problem when available in the face of the business, availability.
When a brainstorm strikes, you probably. There is a big pool of ideas. Before finding and finding the right one for you, it is best to check which ones are available and which ones are not.
To make this process easier, you can use online name generator tools. Automatically check the availability of this domain in the business name generator of your choice and save your exact mail URL immediately.
2. Your domain should match your business name
Above all, your domain name is about making your business accessible. You want your website to be easy to find and to avoid confusing potential visitors.
The best way to achieve these goals is to use your brand name.
Unfortunately, not all business names translate into good domains. What they do can be taken for granted. If this is the case, you can use alternatives. Depending on the name of your company, you can use abbreviated or alternative forms, such as abbreviations or without spellings.
However, changing your name form to fit the domain can be dangerous. If you choose this option, make sure it fits your branding efforts. It’s better to be consistent and on-brand than to have a better, but vague domain.
3. Go for a short domain
Memory is the name of the domain game. Your ideal URL should be simple enough to hold on to people’s memories. If they have to go back and Google your company name every time, you have probably complicated your address too much.
The best way to make your domain memorable is to keep it short and concise. Technically, you can go up to 63 characters, but the recommended length is somewhere between 3 and 12 characters.
The small domains have the added benefit of being easy to type. Mispronouncing or typing your domain incorrectly reduces the likelihood that people will find your site, especially potential new users.
While large companies own misspelled domains (such as Netflix.com), small businesses cannot afford the luxury.
4. Incorporate keywords
Using keywords related to your business or industry is a proven way to increase traffic. For small, lesser-known businesses, you can promote your online presence using one or two in the same domain.
If you have an auto repair shop, for example, you can add it to your address. Domains like “bulldogautpire.com”, which may be clearer to customers than “bulldog.com”. In addition, if your company name is rather generic, this can be a great way to find available domains.
In addition to making your domain accessible to visitors, keywords are also helpful on the SEO front. A domain that contains the words “auto repair” will rank higher on search engines when people search.
5. Avoid numbers or symbols
A great way to allow easy access to your site is to avoid the use of digits, ie “5” instead of “5”. Staying alphabetically helps reduce confusion, especially when people hear your domain name out loud and are expected to type in it correctly.
The same goes for symbols like hyphens or underscores. These are less common in domain names and most people don’t think about using them intuitively.
The goal is to make it as easy as possible for customers to find you. Adhering to the routine ensures that the correct version comes first in their eyes.
6. Consider domain extensions
The domain extension is a suffix to your address. Everyone knows .com or .net. But these days, there is an endless variety to choose from.
As a rule of thumb, it is always a good idea to try and use the right options, the upper choice one. com extension. But it depends on the industry you are in. Some extensions have specific purposes, such as org for organizations or .gov for government agencies.
If your business falls into a particular category, one of these suffixes can be a good idea and also expand your available options.
If you operate in a local market outside the United States, you may want to use a local extension such as co.de for Germany or co.jp for Japan. This can be especially useful if your business caters to a particular non-English speaking country.
Keep in mind that less well-known domain suffixes may be considered less trustworthy and may block certain users due to a gut feeling.
Domain extensions offer you some wiggle room. While .com domains are less available, the number of others is also lower. This trade is something you should consider.
7. Localize your domain
Although many people think of global companies when it comes to branding, most brands are far from it. A local business actually wants to brighten up its area as part of its brand identity, which can go a long way in running a business in your country or city.
The most obvious way to target a local audience with your domain is to use a local .co extension. But you can take it one step further by adding your country, city, or even street name to your domain.
The brick and mortar business can be a great way to make this clear and make sure people find you online instead of competitors.
Finding the right domain address requires a little brainstorming. Fortunately, name creators can also help with this process, offering you a variety of available domains that may be relevant to your business.
Good domains are snatched away every day. Whether you are just starting out or already deep in the process, you need to go to a generator tool and start browsing capable domains as well.